Primrose Path

The Primrose Path was founded by leading McLaren Vale wine grower Jim  Zerella and Nicholas Crampton to create modern and exciting wines that showcase this amazing region.


The Primrose Path refers to a relaxed life of ease and pleasure. The trick is retaining grace whilst avoiding indulgence. Nowhere seems more suited to this life than McLaren Vale, a region devoted to a culture of food and wine against a backdrop of dazzling natural beauty.